Volvo Cars is gearing up for an electric blitz to convert all its mainstay models - three SUVs and two sedans - into electric vehicles and to introduce a luxury electric van aimed at boosting sales in Asia, two people with knowledge of the plans said.
The previously unreported product plans amount to the largest revamp of Volvo’s model line-up since Geely acquired the brand from Ford Motor Co in 2010.The makeover for Volvo, a Swedish brand that built a reputation for safety and utilitarian design, follows from a greater focus on customer trends in Asia and a push to win sales there, the people said.
Called the Zeekr 009, the hulking, battery-electric van, which starts at about 500,000 yuan , offers three rows of seating. The first of Volvo’s new planned electric models, the EX90 sport-utility crossover, was unveiled late last year. It is expected to hit showrooms in early 2024.