“We are not going to cede ground to anyone,” said Ford Model E chief customer officer Marin Gjaja in a statement. “We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none. Our customers are at the center of everything we do—as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.
The rear-drive Select model fares slightly better with a $900 discount, totaling an updated MSRP of $45,995. The California Route 1 and GT Extended Range models see the largest price reductions by far, with discounts of $5580 and $5900. The Premium Standard Range models in both RWD and AWD also come down a bit in price, with discounts of $3980 and $3690, respectively. All together, the price of a Mach-E averages out to about $4500 below where it stood in 2022.
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