Stellantis design chief Ralph Gilles has called the electric Ram 1500 Revolution concept unveiled this month a"totality of so many ideas."
But some analysts said automakers have to be wary of making pickups much bigger than they already are. From the frame up, designers viewed the Revolution as a"clean sheet of paper," said Ryan Nagode, chief designer of Ram truck/commercial interior studios. The idea was to make the truck more useful and user-friendly than current pickups.
"We really wanted to make sure that cabin space was as optimized as it possibly could," Nagode told sibling publication Automotive News."When you move some of that stuff forward, we knew we wanted to maintain a decent-size bed. Those inches that you were gaining were going right into the cabin, and the idea was just to flex this space.
"So, certainly, you could start to have essentially a three-row truck that's feeling extremely SUV-like."