DAVID FURLONGER: Mercedes marketing boss sees explosion in demand for electric cars

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All-electric cars are the future for Merc customers — buyers in this price category can afford to reduce their reliance on the national electricity grid.

Half of Mercedes-Benz cars sold in South Africa in 2027 will be plug-in, fully electric vehicles, predicts local marketing head Mark Raine. He made the bold forecast this week at the launch of the EQE, the brand’s fifth electric-car range in South Africa.

Last year the EQA, EQB, EQC and EQS were introduced. “EQ”, as you may have gathered, signifies the electric version of Mercedes models...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and TimesLive Premium.

 

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