Tesla cuts prices by up to a fifth to boost demand

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The electric car maker is reducing prices by thousands of pounds as global downturn threatens sales.

Tesla has cut the price of some of its most popular electric cars by thousands of pounds in Europe and the US, in a bid to boost customer demand.The price cuts are in the range of 10% to 13% in the UK, but run as high as 20% on some US models.However, more than 16,000 customers bought those best-selling models last year, and some were angry that they had paid more.

Ginny Buckley, from the electric vehicle marketplace, Electrifying.com, said the price cuts were still controversial and bound to "send shockwaves" through the industry, because Tesla was making a shift from a premium to a more mainstream product. The electric carmaker has been growing rapidly in recent years, as it moves from being a niche premium brand to a mass market manufacturer.Slowing global growth and higher interest rates, not to mention increasing competition from more established carmakers and from Chinese brands, all threaten its expansion.

James Baggot, editor in chief of Car Dealer Magazine, said the move would have a big impact on used Tesla prices, which he said had already fallen by more than a fifth last year. The dramatic slide in the share price dented Mr Musk's fortune, nudging him off his spot as the world's richest person.

 

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Bbc is from U.K. where I come from & most of us know the bbc has no brain & 0 common sense & many of us don’t want to pay it’s tv license as it’s not worth the money,but the bbc make it U.K. law where if u get caught watching u can go to jail, Netflix just cut u off if not pay

How do you know it’s to boost demand?Why don’t u ask him,tired of analyst that never ran business before & have 0 common sense, byd order 5 ships to take over, don’t u think it’s a good idea to get a apple in before a Samsung,flat screen tv started at $27.000 now £350 2023,think

Which 5th ? Feb or March ?

Make the 🔌 chargers:part ove the motor vehicle

dr_shibley Sorry elonmusk I'm still not tempted. I prefer my 42 yr old Austin Metro.

This is what happens when the owner buys a social media platform and decides to spend all his time spouting right wing drivel on it 🤷‍♂️

Needs the dosh for Twitter debt I guess

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Tesla cuts electric car prices across Europe and US to bolster demand\n\t\t\tKeep abreast of significant corporate, financial and political developments around the world.\n\t\t\tStay informed and spot emerging risks and opportunities with independent global reporting, expert\n\t\t\tcommentary and analysis you can trust.\n\t\t no, because they have reached more optimum efficiency, Tesla have said this would happen, maybe do better research or is it only for clicks These EVs are a fad. They're a bigger pollutant than the combustion engine. Plus Tesla build quality is total dog 💩 Dealerships and Banks are in Trouble via YouTube
Source: FT - 🏆 113. / 51 Read more »