Sunlit Greece seeks to lure Europeans amid winter energy crisis

ATHENS – With most of Europe struggling with soaring energy costs, Greece has launched an initiative to put its mild winters to good use and attract sun-seeking travellers all year round.

“Wanna feel 20 again?“ says the poster featuring an elderly pair nibbling watermelon and sipping drinks on a yacht.Tourism Minister Vassilis Kikilias, fresh from a tour of several European capitals, including Paris and Berlin, to promote the initiative, said the government is working “on a plan to campaign for Greece 12 months per year”.

Mr Kikilias said there was a “tradition” among northern European travellers to winter in Spain and Portugal, but he urged holidaymakers eager for sun, sea and sand to “take a look at the eastern Mediterranean “. By the end of September, 23.7 million people had holidayed in Greece, and the number of French, German and British visitors even topped 2019 levels.

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