Mercedes to charge a subscription for extra performance

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There could yet be legal difficulties across the Atlantic. Lawmakers in the US state of New Jersey have begun a push-back against the rise of in-car subscriptions for functions and services. If passed into law, the bill put forward by New Jersey state legislature members Paul D Moriarty and Joe Danielsen would seek to limit the money that carmakers can charge their customers for ongoing subscriptions.

The New Jersey proposal would: “prohibit a motor vehicle dealer or manufacturer of motor vehicles sold in this State from offering to a consumer a subscription service for any motor vehicle feature that utilises components and hardware already installed on the motor vehicle at the time of the vehicle’s purchase or lease; and would function after activation without ongoing expense to the dealer, manufacturer, or third-party service provider.

Indeed, Robin Loos from the BEUC said that the organisation has serious concerns about the sort of connected technology that would enable such subscription services. “The car definitely knows a lot about me and my habits, and not only the mobility-related ones. And I now feel completely trapped by its initially tempting, but later restrictive, service proposals” said Loos.

 

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By 2030, most Ev will be given out on a subscription basis, you won't ever own it.

I am just dumbfounded that this is a thing now.

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