The VinFast store is described as the Vietnam-based automaker’s flagship and will be followed up by locations at the CF Carrefour Laval in Quebec and the Park Royal Shopping Centre in Vancouver. These locations, plus five more retail and service centres are expected within the next two months, along with the first deliveries of the VF8 electric SUV.
“The direct-to-consumer model allows us to give customers the option to purchase how they want to purchase,” said Daniel Morello, director of customer commitment at VinFast Canada. “Whether it's purchasing online, or if they prefer to go through a store, we give the customers the options, which allows VinFast to really take control of the customer experience.”
When it comes to gaining customer trust, the automaker is again pushing the idea of options and choices to its buyers. This was referenced with purchasing the car, but also when it comes to servicing vehicles.
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