Zagg, the new energy malt drink on the block by the Nigerian Breweries, was the star at the electric, high-energy event, tagged ‘The Trilogy’, which was held on November 5th at Landmark Beach, Oniru, Victoria Island, Lagos.
The brand treated guests to an unforgettable experience with skateboarding, quad bike riding, paint-balling, cart racing, wall climbing, immersive VR experiences and electrifying live performances by Reekado Banks, Alternate Sounds, Shody, Femi Kuti, and Wande Coal. “Zagg is an experience. It is not merely another addition to our burgeoning portfolio,”, “It is a redefinition of culture’, said the Portfolio Manager, Non-Alcoholic Brands, Nigerian Breweries Plc, Elohor Olumide-Awe.
“With Zagg, we are challenging consumers to be unapologetically multifaceted. Zagg is a fusion of elements. It is bold, dynamic and non-conforming, and everyone will agree that we have created perfection’, Olumide-Awe said further. Gracing the event were many of Nigeria’s favourite faces and celebrities, including Ex-BBNaija Housemates, Neo and Emmanuel as well as buzzing Instagram sensation, Iamitom. The event was truly a flavorful mix of personalities, much like the new drink is lauded to be. Founded on January 22, 1995, THISDAY is published by THISDAY NEWSPAPERS LTD., 35 Creek Road Apapa, Lagos, Nigeria with offices in 36 states of Nigeria , the Federal Capital Territory and around the world.
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