Following in the footsteps of Tesla, most new EV companies are opting for direct-sales models, foregoing thethey see as unnecessary third parties. Lucid says its"studios" — where customers can see products and take test drives — eliminate the haggling customers often experience at dealerships.
But every state has its own set of laws requiring cars be sold through dealers, and any automaker hoping to run its own store must individually fight each state's franchise laws and powerful dealer lobbyists. various workaroundsAt a time when legacy automakers' products are coming to market quickly, Lucid's latest bid in Texas could indicate the startup is in a rush to secure more orders, expand its footprint, and get its piece of critical EV market share.
The uncertainty of how and where the startups can sell their vehicles makes their uphill battle for market share that much more difficult, Jessica Caldwell, an automotive analyst for Edmunds, said. The upshot, Caldwell told Insider, is that the outcomes of these efforts to sell directly to customers will create winners and losers in the EV-startup space.
Rivian has embarked on its own direct-sales crusades, most recently in Georgia, where the startup is building an assembly plant tentatively scheduled to open in 2024.
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