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World of Women NFTs playing a different game

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Turns out the 'pink it and shrink it' marketing strategy that mainstream shops often reach for in an attempt to draw women is fungible. What's not: social causes, or so one NFT project is banking on.

" marketing strategy that mainstream shops often reach for in an attempt to draw women is started out as a PFP, or profile picture collection, offering an NFT collection depicting women in an industry better known for ape-punk dominated worlds fueled by memes, sarcasm and general punk crassness.

Shannon Snow, who left Meta to become chief operating officer of WoW in June, tells Axios the project is forgoing the"For our community it’s not about attention but about belonging. They believe in the mission," Snow tells Axios. "WoW is the front door for women into NFTs and we're continuing to expand that to Web3 and the metaverse.

 

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