GM Courts Mainstream Buyers with $30,000 Electric Chevy Equinox

said it plans to release an electric Chevrolet SUV priced around $30,000, targeting cost-conscious buyers as prices soar on other plug-in models.

U.S. car shoppers have been paying sharply higher prices for electric vehicles amid an influx of new entries, with few choices below $35,000. GM executives say more-affordable options are needed for EVs to move beyond affluent buyers and into the mainstream. “We wanted to get into the heart of the market,” said Doug Houlihan, the executive engineer in charge of the electric Equinox program. “The more volume we can get, the lower we can get the price.”

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