:Aurora Innovation Inc Chief Executive Chris Urmson recently outlined several options for the self-driving tech firm to combat challenging market conditions, including a possible sale to Apple Inc or Microsoft Corp, Bloomberg News reported on Friday.
Reuters reported in 2020 that Apple was moving forward with its self-driving car technology and was targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology. Urmson, who co-founded Aurora after running Google owner Alphabet Inc's self-driving car project, also floated measures including cost cuts, taking the company private and spinning off or selling assets, the report said, citing an internal memo. Shares of the company closed 15 per cent higher on Friday, but have lost nearly 80 per cent this year, in a sign of its struggles since going public late last year with a blank-check firm. It has a market cap of about $2.4 billion.
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