The company says Fast Twitch is designed to give athletes an extra boost before their workouts. The market for preworkout powders is growing, fueled by industry leaders such as Cellucor C4 and RSP Nutrition. But few preworkout drinks exist, and many consumers instead turn to carbonated, sugary energy drinks.
The new drink is slated to launch in February, but NFL players will be drinking it on sidelines during the upcoming seasonBhasin said Gatorade worked with the NFL and its sports performance experts to develop the specific formula.
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