Ford cuts 3,000 jobs as it pivots to EVs

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Ford Motor said it will cut a total of 3,000 salaried and contract jobs, mostly in North America and India, as it restructures to catch up with Tesla in the race to develop software-driven electric vehicles.

Ford Chief Executive Jim Farley has been saying for months that he believed the automaker had too many people, and that not enough of its workforce had the skills required as the auto industry shifts to electric vehicles and digital services.

Like other established automakers, Ford has a workforce largely hired to support a traditional combustion technology product lineup. Like Tesla, Ford wants to generate more revenue through services that depend on digital software and connectivity.

 

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