If Infiniti appears to be late to the electric-vehicle party, it’s only an appearance, said brand chairman Peyman Kargar.
According to Jason Morrey, general manager of Morrey Infiniti of Burnaby, B.C., however, customers are inquiring about EVs now.Luxury rivals are already wading into the EV market. BMW has three models available in Canada and the Audi e-tron and e-tron Sportback are on sale. Mercedes-Benz has launched its EQS Sedan while planning the arrival of the EQS utility vehicle late this year. Others are not far behind.
Eighteen months into the turnaround, the updated version of the Infiniti QX60 crossover and the new QX55, a coupe-style version of the QX50, have given the brand a “healthy base,” Kargar said. The vehicle lineup was “very stale” until 2021, said Mark Falkenberg, head of the Willowdale Automotive Group of Vaughn, Ont., which owns Infiniti of Willowdale and a share in Newmarket Infiniti-Nissan. But with the launch last fall of the updated QX60, he said, Infiniti “nailed it.”
Falkenberg and Morrey have little doubt that the brand will begin moving higher volumes once the industrywide supply chain problems are resolved.
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