The media in South Africa and elsewhere, with a few exceptions and mostly located in non-dominant spaces, have not done a very good job in reducing that deficit. Besides the general failure to engage in consistent, accessible and widespread coverage and dissemination of the basics mentioned above, the centring of climate change related experiences/stories of the most vulnerable, have largely been absent as well.
That narrative emanates from the dominant media’s habitual reflection of an “elite bias”, which privileges and foregrounds the interests of a small segment of society that possesses political, social and economic power. The practical result in most cases is that the content and choices of the stories told replicate and reinforce the dominant discourses and thought in society.
The resultant “double dominant” frame – ie, thought/narrative and development – has allowed for the normalisation of South Africa’s incredible levels of violence/conflict, socioeconomic inequality and environmental destruction. Crucially, for this normalisation to be sustained, there is the need to constantly reproduce and disseminate a storyline of inevitability that validates the frame.
Talk about exaggerating…
Another one who is confusing short-term variations in weather patterns with the imaginary concept of climate change.
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