A small, simple and cheap way to prevent some future climate pollution is to wear the clothes already in your closet about twice as many times as you might have otherwise before tossing them.
“The way that the sales were growing, people were starting to own more and more clothes,” said Laura Balmond of the foundation’s Fashion Initiative. One idea gaining traction among apparel companies is circularity, referring to the reuse, resale and recycling of textiles to extend their life. New business models have cropped up or expanded in response. Fuelled by the fast fashion crazes and social media, “there’s sort of this desire for newness”, said Balmond.
The second-hand market grew from about $11bn in 2012 to $35bn in 2021, according to ThredUp’s 2022 resale report, and it’s projected to dramatically jump to $82bn by 2026. “It’s hard to give a number,” said Jin Su, an associate professor in the department of consumer, apparel and retail studies at the University of North Carolina Greensboro. Su added that such a goal would have to vary by clothing type and fabric.
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