LONDON : German fashion brand Hugo Boss announced on Thursday it was returning to Formula One with the Aston Martin team, five years after leaving for the electric Formula E series.
Hugo Boss Chief executive Daniel Grieder told Reuters the pull of Netflix's"Drive to Survive" docu-series, new rules to make racing more competitive and a push for sustainability were compelling factors. Hugo Boss were with former champions McLaren for decades before moving to Mercedes, the dominant team of the last eight years, in 2015.
"Formula One is also back, better than ever. It’s a global sport ... and they also have commitments to a more sustainable world and races."
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