Rural America still isn't buying electric cars: Here's how advocates are trying to change that

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While electric car sales have soared in recent years, they're mostly going to wealthier, urban buyers. Advocates hope to lower the cost and build more charging stations to appeal to the rest of the country.

Luis Olmedo and his nonprofit were able to facilitate the first charging station funded by the state."Even though the rebates are there, they're still far and unaffordable for a disadvantaged low-income community," he said.

Charging infrastructure will be important to the 40% of Californians that live in apartments or condos and may not have the ability to charge their cars at home. Grant Haver lives in the mountains of Squaw Valley in Fresno County and has a Tesla. He said if he's organized, charging his car is not a problem.

"And our customers have really shown us that it's better to get people into the cars. Let's, you know, make that behavior change. Let's show people this is possible," he said."If we can be cost competitive with the older, gas-powered cars that we're really trying to get off the road, then it becomes a very easy choice for our customers to get into those cars."

 

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