Rivals GM and Ford are pursuing different strategies in the electric pickup market. Ford re-engineered its current F-150 to install batteries, a cargo-carrying front trunk and enough electrical outlets to power a home or a construction site. It took 19 months to build an assembly line adjacent to the existing Rouge F-series factory.
GM spent more time designing its electric Silverado from the wheels up, gutted a factory in Detroit to build it and several other electric vehicles, and built new factories to supply those vehicles with GM-designed batteries. The Silverado is expected to launch in the fall of 2023. For Ford, it was critical to hit its target of starting regular production of the F-150 Lightning this spring. The company has contended in the past with late, poorly-executed launches, including the botched launch of a redesigned Explorer sport utility vehicle in 2019.
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