The global boss of luxury car brand Lamborghini says the company will absorb almost all of the rising costs of raw materials which go into the manufacturing of the vehicles and also aStephan Winkelmann, the chief executive of Automobil Lamborghini, also said in a briefing on Wednesday night the company is taking ato electricification of its range, with the first fully electric vehicles to be unveiled in 2028.
“We have not yet defined the sound,” he said. The actual sound of a high-performance vehicle powered by an electric battery was a better option, but it is still early days and much more work needs to be done on having the right sound. “This is what I think is more likeable,” he said. “This is one of the topics we have to tackle for sure,” he said.
Lamborghini, which is owned by Volkswagen’s Audi Group, is using the hybridisation approach first up, where all of its models will be available as hybrids from 2023 and 2024. The last of its vehicles with an internal combustion engine only will come out this year, one of them being theis aiming to have its first all-electric model on the market by 2025.
He declined to be specific about the percentage rises in other input costs as the world grapples with a sharp jump in inflation, but was adamant that Lamborghini wouldn’t be putting its prices up on vehicles beyond normal levels of 1 to 2 per cent.Lamborghini sold 8,045 vehicles in calendar 2021 around the world. Turnover was up 19 per cent to €1.95 billion, while operating income was up 49 per cent to €393 million. Sales in the Asia-Pacific region were up 14 per cent.