has launched a new consumer outreach program called the Ram Revolution in the lead up to the release of its first electric pickup in 2024. website and provide input toward the development of the truck.
“Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can a gather meaningful feedback, understand their wants and needs and address their concerns – ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV,” Ram Brand CEO Mike Koval Jr. said.
Ram also released a new image of the truck’s chassis, along with a teaser of the exterior shape. Full technical details have not been officially announced, but the truck is expected to utilize battery packs with capacities of up to 200 kilowatt-hours of electricity and could be offered in a version with a range of 500 miles per charge.With the announcement, Ram said it would have electric vehicles in most of the segments it competes in by 2025 and all of them by 2030.
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