Why this CEO talks openly with staff about his impoverished childhood

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Shannon Hyde, the chief executive of energy retailer Simply Energy, knows what it’s like to have the power cut off and wants staff to empathise with customers who struggling.

Raised by a single mum – Hyde’s father died in a car crash before he was born – the family lived below the poverty line. His mother suffered from mental health and drug addiction issues, which kept her out of the workforce, and his stepfather was abusive.The circumstances meant the family went through periods when the power was cut off, and they worried about what they were going to eat before the next government support payment arrived.

“I share a lot with our business and the people that support customers of Simply Energy, primarily so they understand that there are people on the other end of this challenge… So, we need to be really conscious of the gravity of any decision that leads to disconnecting someone’s supply of an essential service,” Hyde says.

 

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