ShareI just spent the last hour trying to find any information I could on a behavioral phenomenon I'm all too familiar with: choosing not to do an easy task merely because of a small hurdle standing in your way. After coming up empty-handed, I sat at my computer in a state of bewilderment., I thought. And then it hit me. Laziness! Although, it does occur to me that, having invested an hour on this ridiculous quest instead of getting my work done, I may just be a first-rate procrastinator.
I guess it doesn't matter. Whether I'm lazy or avoidant , it helps explain my love of this hot water pot, which holds a large two-, three-, or four-liter tank of water at a precise temperature basically forever.
My answer: Because the hot water pot is even easier, and if my experience is any measure, that tiny bump in effortlessness ends up having a major bump in usefulness. Let me give you an example. Let's say it's a cold, snowy day and you want to brew a nice hot cup of tea or maybe make yourself a mug of drip coffee. You're busy, though, because you have to finish writing an article raving about a thing that heats water. If you own a standard kettle, you would have to get up, fill the kettle with water, turn it on , and then wait a seemingly endless minute or two for the water to heat before you can move on to making the drink itself.
How much are you paid to advertise this?
People are willing to pay $140 for a device that creates hot water - and nothing else?