Volkswagen AG's ID series - the backbone of its electric vehicle ambitions - is off to what even company sources call a worryingly slow start in China.
A separate venture between the world's No. 2 automaker and FAW which makes the ID.4 CROZZ had similar targets, one of the sources said. Those goals now seem unrealistic. It also said it was confident the two ID.4 models would see sales growth and noted plans for three more ID models to be launched this year in China.More than any other country, China has aggressively pushed for the adoption of electric cars, introducing sales quotas as it seeks to cut pollution, encourage the growth of its auto industry and reduce reliance on oil.
"Chinese consumers value the sense of technology and science fiction of electric vehicles, and brand loyalty has always been low which is completely different from the European market," said Yale Zhang, head of Shanghai-based consultancy AutoForesight. Volkswagen said in its statement it would be offering new software feature updates in the future and with newer models.Volkswagen has been faster than some other foreign automakers in China with EV development such as Toyota Motor Corp and Ford Motor Co, but sources say ideally it should have moved quicker.
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