The new design language of the Zephyr including its emphasis on horizontal lines that create a sense of width are something we can expect to see in all of the next generation of Lincolns including the upcoming BEVs. That includes the massive pillar to pillar display that spans the dashboard. What Lincoln won’t say is what the first BEV will be.
We do know that this BEV will utilize Ford’s RWD/AWD electric architecture. During a Q&A following the Ford capital markets day, Ford’s chief product officer Hau Thai-Tang acknowledged that this is a further evolution of the platform used in the Mustang Mach-E although it will likely utilize Ford’s new in-house developed motors and batteries from SK Innovation or Ford’s BlueSK cell production joint venture with SK Innovation.
That includes expanding the number of standalone Lincoln stores. Lincoln is developing its exclusive Vitrine stores for the top 130 markets in the U.S. The brand is also building on some of the ideas that have already been piloted with the Ford brand including mobile service. A pilot in Houston is testing a mobile fuel and vehicle spa subscription.
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