Petronas Senior General Manager of Group Strategic Communications Zahariah Abdul Rahman enthused about the LTDL’s standing beyond its iteration as a mere sporting event.
“An event on the scale of the LTDL showcases the country’s most beautiful landscapes, an extra push in promoting Malaysia as an international tourist destination, in alignment with Visit Malaysia 2020, and our support of the LTDL since 1997 is now going up an extra gear.
Off the race track, Petronas – long known for its support of and association with the global F1 ecosystem – is setting up Petronas booths at LTDL’s finishing venues at multiple locations including Langkawi, Alor Setar and KLCC in the capital. “An event such as this reflects the bigger picture of nation-building efforts – that a Malaysian company as the title sponsor for a home-grown event with international reach and impact is keeping an enduring event alive for generations to come.”