As the world undergoes catastrophic shifts, Hennessy is working to not only adapt, but to mitigate as well. Image credit: Hennessy" that not only outlines the effects of climate change on the industry, but the ways that the company is adapting. Though it has been practiced for millennia, winemaking is getting reimagined by Hennessy as it ushers in a new era with rewilding, regenerative agriculture and a pesticide-free terroir.
Some harvesters are attempting to gather them earlier in the season when they still have their famous tang, but others, particularly in France, are moving on to other varieties. Though many are giving up on the prized fruit, the LVMH house is trying another approach.By planting green corridors, Hennessy can ensure that the land on which it grows grapes can regulate water properly, stay cool and has healthy soil.
The brand’s 1000 Palisses project will propel this forward. Recognized in France by the International Union for Conservation of Nature, the initiative specifies that within the next 10 years, Hennessy is planting 1,000 kilometers, or 621 miles, of hedges and trees throughout the region. These actions could not only benefit the local biome, but the business as well, as they could protect its assets, save costs that come up due to climate change — the G20 Climate Risk Atlas estimates that it will put France back 30 billion euros, or $32.5 billion at current exchange, by 2050 — and foster consumer loyalty.