People walk past a booth of Zeekr, Chinese automaker Geely's premium electric vehicle brand, at a shopping mall in BeijingBANGKOK - Boosted by strong electric vehicle sales, Chinese car makers will be in the spotlight at the Bangkok International Motor Show this week, underscoring the growing challenge to Japanese auto giants that have long dominated Thailand's vehicle market.
Chen said Zeekr planned to position itself in the premium segment: "In the premium segment, there's a lot of room for a new player like us." Chinese automakers have committed to invest more than $1.44 billion in production facilities in Southeast Asia's largest auto manufacturing hub. Thailand is looking convert about 30% of its annual vehicle production into EVs by 2030.
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