concept is cool, a car that suggests BMW’s next generation of EVs will have some of the taut, sporty spirit of the cars that kickstarted “The Ultimate Driving Machine” legend. But the Vision Neue Klasse X concept is a way more important vehicle. Why? Because it showcases what the forthcoming lineup of electric-powered BMW SUVs will look like. And for BMW, like most other automakers, SUVs are where the real money is made these days.
The rear light graphic is terrific, the large red lozenges housed in bodywork pulled out from the backlight. The sunken surface between them echoes the dip in the spoiler over the rear window, which in turn references the sunken center section of the hood. Seen from above, these three elements subtly tie together the whole car.
Apart from handling all the usual functions, New iDrive will allow Neue Klass X owners to digitally customize their cars. The central display, for example, can be color-keyed to the rest of the interior, and the car’s electronic sound altered by sliding your fingers over a four-axis digital grid that controls tone and pitch. Olivier Pilrat says BMW’s research suggests digital customization will be popular not only among Chinese and Korean buyers, but also Americans.
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