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Why heavy discounts on leases could mean losses for automakers

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Automakers are offering steep discounts on electric vehicles, and especially on leases. It might hurt them.

Automakers are turning to aggressive discounts to boost stagnating electric vehicle sales, especially on leases.

While this bodes well for customers, and for EV adoption, a recent note from Barclays said automakers may suffer by offering steep lease discounts rather than upfront incentives on purchases. "We kept seeing and hearing about really good lease deals," said Levy."In fact, a neighbor of mine told me about a deal that he got on leasing an EV. And when I looked at the numbers, I said: 'That can't be.'"

 

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