We're rapidly approaching the point at which our planet can no longer support us to survive and thrive. The evidence is clear - we need to drastically reduce our consumption of energy, resources and consumer goods to secure our planet's future. Purchase and use of goods and services makes up 25 per cent of the UK’s greenhouse gas emissions – our single biggest source of emissions.
Cutting back isn't just about using less stuff, it's about resisting powerful cultural norms. The highest consumers amongst us also act as trend setters in wider society and encourage others to follow suit. Beyond status, consumption itself has become habitually tied to our sense of fulfilment and identity.
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