Ram is changing CEOs for the second time in less than a year, as Christine Feuell takes over for the retiring Tim Kuniskis.
In Canada, Scotiabank Economics said the average auto loan rate eased to 8.1 per cent by the end of February, the latest month for which it had data. That is slightly down from 8.3 per cent in November 2023, when the number broached the eight-per-cent barrier. Feuell will have a full plate with the upcoming debut of the 1500 REV. That will be closely followed by the 1500 Ramcharger, which has a gasoline-powered generator to offer a longer driving range than the REV.
That trend has continued into this year, with Ram pickup sales falling 21 per cent in the first quarter while overall new-vehicle sales climbed 14 per cent.Kevin Farrish, chairman of the U.S. Stellantis National Dealer Council, said Kuniskis will be tough to replace. But he has confidence in Feuell and those toiling behind the scenes at Ram to develop new products.
Mahalak said he believes Ram could be selling better even with steep interest rates. He said the brand's freshened 2025 pickups have been moving slower than he'd like, but he thinks new incentives could provide a spark. In the U.S. Midwest, Ram is offering lease discounts of US $1,200 on the Laramie trim and US $1,150 on a Big Horn.
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