The Electric Car Revolution Is Still On Track, Says Cox Automotive

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The latest report from Cox Automotive says electric car technology is gaining traction, if more slowly than many would like.

study, which finds the electric car revolution is alive and well, despite a spate of naysayers who have been saying quite the opposite lately. The company says its latest research took place in the first quarter of this year and included a nationally representative sample of 2,557 American vehicle shoppers and 526 dealers. The purpose of the study was to gain a better understanding of those shoppers’ and dealers’ perceptions, preferences, and attitudes toward electric car offerings.

But the Skeptics are beginning to come around to the idea of driving an electric car, the study suggests. As technology improves, the US EV charging network expands, and lower electric car prices arrive, 54% of those who are Skeptics today will become EV Considerers within three to five years, the survey suggests. Within the next ten years, 80% of today’s Skeptics will be ready to consider an electric car as more barriers to adoption of the new technology fall.

As Skeptics slowly become Considerers, overall electric car sales in the US are predicted to increase dramatically. Currently, only 45% of consumers in the market for a new car within the next 12 months say they are considering an EV, down from last year when 51% of in-market shoppers were looking at EV options. In the 2026 to 2028 timeframe, the research suggests 79% of vehicle shoppers — both new and used — will be considering an electric car.

While Tesla continues to be far and away the most considered EV maker, many mainstream brands are making inroads. The new report shows that electric vehicles from Toyota, Hyundai, and Kia have experienced notable increases in awareness and consideration since 2021. Meanwhile, Ford continues to be the most considered electric car manufacturer after Tesla.

 

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Vivo Electric Standing Desk and Table Top vs. Vari Ergo Electric Standing DeskCraig covers tech, electronics, and automotive topics for Bestcovery. For his full-time job, he is currently the creative director at a marketing agency in Utah. He was born and raised beach-side in Australia and moved to the US in 2016. He’s become a big fan of US portion sizes, Post Malone, and baseball.You can follow Craig here: https://www.
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