Saudi crown prince seeks soft power in game hub Japan

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TOKYO – Crown Prince Mohammed bin Salman visits Japan next week, where he will hold talks on energy while hunting more opportunities in gaming as he seeks to improve Saudi Arabia's image.

TOKYO – Crown Prince Mohammed bin Salman visits Japan next week, where he will hold talks on energy while hunting more opportunities in gaming as he seeks to improve Saudi Arabia's image.The reputed 'Call of Duty' fan has launched a multi-billion-dollar push into the gaming sector ― from tiny eSports to game development ― as part of his Vision 2030 transformation strategy for the oil-rich kingdom.

As well as Nintendo, Saudi Arabia's Public Investment Fund also reportedly holds stakes in Japanese 'Street Fighter' maker Capcom, and US giants Electronic Arts and Activision Blizzard.Serkan Toto of Tokyo-based firm Kantan Games said there was ample potential for Prince Mohammed to meet gaming executives in Japan.'Japan is the third biggest gaming market in the world, there are thousands of game companies here, and Saudi Arabia already has experience investing and...

 

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