Want To Sell More Electric Vehicles? Let The Salespeople Drive Them — Literally

Many automotive dealerships, which sell the majority of new vehicles, are not prepared for the electric transition. Auto salespeople as a general rule seem not to know much about electric vehicles , so their ability to generate EV sales is commensurately lower than their internal combustion engine -powered vehicle sales.

Dealers complain about the lack of charging infrastructure. However, in 2022, Tesla invited charging network operators and vehicle manufacturers to put thenow called the North American Charging Standard , on their equipment and vehicles. Every major US automaker agreed to switch to NACS, which means that soon nearly all EVs sold in the US will feature the same type of charging port and use the same type of charger.

Of all the reasons that dealers aren’t selling enough EVs, one stands out. The best sources of auto dealer profit come from servicing ICE vehicles. EVs cars have narrower profit margins, which cuts into the commission a dealer can get and pass along to staff. According to an analysis from the US Bureau of Labor Statistics, justof dealers’ gross profits came from new car sales, while 43% came from parts, labor and service.

General Motors agrees. They’ve landed on this option that’s a cost-effective way to educate their salespeople about EVs: let ’em drive ’em. The newest GM EV models use the Ultium propulsion system, and GM has opened these vehicles to eligible employees to drive. Those include the Cadillac Lyriq, Chevrolet Blazer EV, Chevrolet Equinox EV, GMC Hummer EV, and “additional models as they are released over time,” GM said in a statement to the media.

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Vivo Electric Standing Desk and Table Top vs. Vari Ergo Electric Standing DeskCraig covers tech, electronics, and automotive topics for Bestcovery. For his full-time job, he is currently the creative director at a marketing agency in Utah. He was born and raised beach-side in Australia and moved to the US in 2016. He’s become a big fan of US portion sizes, Post Malone, and baseball.You can follow Craig here: https://www.
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