The first Jaguar using an Exeed platform could launch in the second half of this year. JLR and Chery have operated a 50:50 joint venture in China since 2012. Chery's chairman has said two European automakers want to use its platforms. Jaguar Land Rover may use one of Chery’s platforms to underpin future electric vehicles as part of the British brand’s revitalization in the electrified era.
While a Chery spokesperson denied that a deal has been inked with Jaguar Land Rover to use platforms from the company, the Chinese automaker's chairman, Yin Tongyue, has said two luxury European brands want to use its platform, without specifying which brands these are. Jaguar Land Rover and Chery have deep ties in China and have operated a 50:50 joint venture together since 2012. They produce models including the Range Rover Evoque, Land Rover Discovery Sport, and Jaguar XFL.