Rivian's lineup now includes three smaller SUVs: R2, R3 and the R3X.Electric carmaker Rivian unveiled its new midsize SUV, the R2, on March 7, 2024.A common complaint of electric vehicles is that they're too expensive. That's why Rivian, the electric carmaker from Irvine, California, just launched three new models to meet this "huge need in the market," according to RJ Scaringe, the company's founder and CEO.
"The R2 has many applications and so many different use cases," Scaringe said, adding that Rivian is also expanding its, with more than 600 sites expected in the next few years. "It represents a vehicle and platform." A: The goal of launching R2 as a platform and as a vehicle was to make something a lot more people could access ... the R2 has the ability to penetrate much more of the buying public because of the price point.
With our R1 product, this is the bestselling vehicle over $70,000, it earns the highest level of customer satisfaction as rated by customers and Consumer Reports. We've seen this amazing enthusiasm for what we've been building but at a price point more in the premium space. With R2, we wanted to take all that success and apply it in this lower price point. But that means the products have to be really well developed.
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