. In the article, they learned a lot about the future of the Jeep brand and some of the challenges they face selling it, especially in the European market. But one thing is for sure: the company is not going to optimize for aerodynamics the way most manufacturers do.Why Jeeps Are The Way They Are
Between the experiences of this convoy, World War I, and the expedition into Mexico to attempt the capture of Pancho Villa, U.S. armed forces learned a considerable amount about using vehicles in warfare, and as anyone familiar with the military knows, the logistics of war are as important as the fighting. In the decades that followed, there were efforts both to improve the roads and to create robust, low-cost vehicles for the military.
Subsequent Jeeps made since World War II have carried on the utilitarian tradition of the original Jeep. First, there were Jeeps given the “CJ” designation, and Willys capitalized on the wartime fame of the Jeep to market it. After decades of successful production and sales, the Jeep company switched from the CJ to the Jeep Wrangler.
But, Jeep buyers aren’t so easily fooled. While the average car buyer has no idea what’s under the hood and between the wheels of their crossover transportation appliance, Jeep’s following wants the boxy look, the solid axles, and everything else that makes a Jeep the go-anywhere vehicle it was originally named to be. Taking any of those measures to get some more range would alienate not only the existing buyers, but the people who want real off-road capability .