Insomniac Events founder Pasquale Rotella celebrates the 30-year anniversary of the electronic music festival brand. In a warehouse located on the corner of Slauson Avenue and Crenshaw Boulevard in South Central Los Angeles, electronic music fan and up-and-coming promoterIt was a DIY labor of love for which he personally handed out flyers that included a phone number for people to call to listen to a voicemail that gave the exact address and other sort of vague details about the event.
Insomniac Events celebrates the 30th anniversary of the electronic music festival brand with an all-new immersive activation Anniversary Lane for fans to enjoy. Insomniac Events founder Pasquale Rotella celebrates the 30-year anniversary of the electronic music festival brand. Hard Summer Music Festival celebrated its 15th anniversary at three venues, including Exposition Park, Los Angeles Memorial Coliseum and BMO Stadium on Aug. 5-6, 2023.
As he stated hosting raves, Rotella remembered that time as “an era of misery.” He said shows were frequently raided by authorities before they even began, promoters struggled to curate suitable lineups and there was the whole upheaval following the 1992 Los Angeles riots. All of these things, he said, ultimately led to the downfall of the electronic music community within the area.