at the IAA auto show in Munich. Both companies are building their cars on totally new platforms that will shape their future EV models. Until now, traditional automakers have been criticised for playing catch up with EV manufacturers when it comes to software, but these new releases could change all that.
Mercedes will continue to focus on “value over volume”, according to Kallenius. He suggests that the company will continue to aim for the high-end market segment over large sales numbers. The firm has focused closely on the interior and user experience of its EV, including an integrated across the dashboard with a voice assistant. It will also be compatible with third-party apps, so users can play music or stream videos through the car’s system.
While BMW is likely to continue offering high-end models to their consumers, other German automakers are taking a different approach. Volkswagen is releasing a range of EV models at different price points to appeal to all segments of the EV market. The manufacturer announced this month that it will be releasing 11 new all-electric models by 2027. It expects to launch its ID. 2all in 2026, with a price tag of under $26,942. Volkswagen also demonstrated the ID.
As well as Tesla, there is stiff competition from a range of Chinese EV makers, many of which were previously unheard of. While China is little known for its automaking capabilities, it is the rising star of the electric vehicle. The Chinese government has invested heavily in renewable energy in recent years, having developed its lithium mining and battery-making