It could be used on everything from travel patterns, weather, accommodation occupancy and seasonal hiring to human-wildlife conflict and adaptation toTourism Jasper partnered with the Alberta Machine Intelligence Institute after its 2022 Dark Sky Festival.
“Everything from how our drone light show is programmed — it uses machine learning — to space exploration, to everything in between. It’s been a really great partnership so far and the sky is the limit from here.”Dark Sky featured AMII guest speakers last year and will showcase three again at the 2023 festival in October.
Machine learning and artificial intelligence will help Tourism Jasper with that kind of predictive analytics, Jackson explained.“We work extremely closely with Parks Canada and hypothetically, we’ll be able to provide insight on everything from dispersion — as to how vehicles travel within the park — to human-wildlife conflict, to climate change and sustainability around glaciation and that type of thing. There’s a lot of opportunities.
AMII sees the application of AI in the tourism space as just another tool for an organization that already uses data regularly.