Creating awareness around e-mobility among the public by using Tesla’s recognisability as an electric vehicle brand.
The cheapest EV available in South Africa — the Mini Cooper SE — was only the 8th most popular, suggesting that price was not the most important factor for potential buyers.The fact that it outperformed cars like the Porsche Taycan, BMW iX, and BMW iX3, is a testament to the local popularity of the Elon Musk-owned brand.
That is no surprise, as EVs are generally still much more expensive than their diesel and petrol-powered equivalents. AutoTrader said that the 2022 Electric Car Buyers survey showed that consumers’ ideal EV price was below R600,000.
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