I’m in Europe right now, and like many here, I’m enjoying the Euros. For those not following the sport, this is like the World Cup but just for Europe. Considering that many of the best teams in the world are in Europe, considering how much neighborly rivalry there often is between European countries, and considering how big of a sport football* is in Europe, there may be no other event that reaches the hearts of so many Europeans.
With the current controversy over cheap Chinese electric vehicles working their way to countries around the world, including the super hot EV market of Europe, it seems EV giant BYD decided one big element of its social influence campaign would be acting as the main sponsor of the Euros.
Or maybe I’m reading too much into this and BYD is simply trying to find customers for all of the electric cars its sending and intends to send to Europe. After all, it needs to establish itself as a completely new brand on a continent full of dozens of domestic automakers.. It is an elegant, smart, quite affordable, highly competitive electric vehicle. It’s got to be one of the most compelling EVs in Europe, even with vast breadth of models available here.
The Seal isn’t yet a hit in Europe. Can this BYD sponsorship of the Euros help it climb up the sales ladder? Who knows? I recall with Yingli Solar sponsored the World Cup in South Africa. I thought it was a big, bullish move. Unfortunately, despite rising to #1 in the world in solar module production, Yingli Solar ended up going bankrupt. As someone who owned the stock, that stung.
Oh, as a final note, it’s worth highlighting that the Euros are being hosted by Germany this year. It’s pretty wild that a Chinese automaker is sponsoring the big tournament rather than one of the automaking behemoths of Germany — Volkswagen, Audi, BMW, or Mercedes.Zach is tryin' to help society help itself one word at a time. He spends most of his time here onas its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert.
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Fonte: InsideEVs - 🏆 579. / 51 Consulte Mais informação »