Henrik Fisker, seen here unveiling the Ocean SUV at the Los Angeles auto show in November 2021, founded the company with his wife, Geeta Gupta-Fisker, in 2016. Production of the Ocean was halted in March.Henrik Fisker, seen here unveiling the Ocean SUV at the Los Angeles auto show in November 2021, founded the company with his wife, Geeta Gupta-Fisker, in 2016. Production of the Ocean was halted in March.
The company blamed supplier delays for missed production targets and struggled to hit ambitious sales forecasts after complaints of mechanical issues with the few thousand cars it sold. EV startups have faced a number of headwinds. Rising interest rates have made it much harder for loss-making companies to find funding, and hasUS failures include Lordstown Motors, which was once feted by Donald Trump as the saviour of the Ohio town from which it took its name, and Proterra, a bus and battery company. Both collapsed in 2023.
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