Much recent discussion around Tesla has been about a lower-cost, smaller Tesla . In particular, there was the shocking news thatin order to focus on a Tesla robotaxi vehicle. It seems that the majority of people following the company and supporting the company think this would be a big mistake. The world needs more good, cheap EVs; and Tesla needs a clear pathway to much higher sales totals. Win–win.
Well, I won’t venture to answer that question here. But there’s a side of this to discuss that doesn’t get enough attention. The Tesla Model 3 and Tesla Model Y are already quite cheap if you step back for a moment. Remember, we are looking at themarket, and the market is different today than it was in 1990 or 2000 or even 2010. Most people buy used cars. People who could afford a $20,000 new car but not a $40,000 new car are buying used cars — they feel like they get more for their money.
Rather than being in the “those cars are really expensive” bucket, though, Tesla needs to find better ways to tell people that the Model 3 and Model Y are two of the cheapest cars you can find on the new car market. How many people actually have any idea that you can get a Tesla for about $10,000 less than the average new car selling price?!CleanTechnica
as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.
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