Chinese electronics company Xiaomi's first electric vehicles 'Xiaomi SU7 model' are seen on display at a launch event in Beijing on March 28, 2024. China is the biggest electric vehicle market in the world, a battle royale featuring both established carmakers as well as upstarts such as Xiaomi, which launched its first EV on on March 28.
The sleek and sporty SU7 will be available in nine colours and includes "sound simulation", Lei said, "to recreate the thrill of driving a sports car".Xiaomi has promised it will be "the best-looking, best-driving and smartest car" priced under 500,000 yuan. "I think the initial purchasers will be very overlapped with the smartphone users. So that's our strategy," Lu said."By entering the premium segment, Xiaomi can carve out a niche against established brands like Tesla and Nio," Abhishek Murali, senior electric vehicle analyst at Rystad Energy, told AFP.
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