There's a movement quietly gaining momentum in the fashion world that is less about what's trendy and more about the material being used.As unlikely as it might sound, human hair is sweeping the runway and challenging our sense of style â and our 'ick' factor.'Even if your own hair, you don't even want to look at it on the floor. You don't even want to touch it,' said Zsofia Kollar.
'We felt these fibers into mats that can go into storm drains and contaminated reservoirs and filter out all the petrochemicals,' said Matter of Trust co-founder and CEO Lisa Gautier. The hair mats were invented by hair stylist Phil McCrory, who while washing the oily hair of a client, saw a television news report on the 1989 Exxon Valdez oil spill when the oil tanker ran aground in Alaska's Prince William Sound.'It just clicked for him,' said Gautier.