Shares of Rivian Automotive, Lucid Group, and Tesla Motors moved lower during the cash session in the US after Ford Motor announced price cuts for its electric F-150 Lightning pickup truck amid concerns about sliding demand across the EV industry. Meanwhile, an EV price war between the automakers rages on as unprofitable EV startups struggle to survive. Let's begin with a Bloomberg report that says Ford is reducing the price of its Lightning pickup truck by up to 7.5%.
These vehicles are ideal for many people, and we believe their appeal will grow over time. The reality, however, is that electric vehicle demand today is not keeping up with the large influx of BEVs arriving at our dealerships prompted by the current regulations. BEVs are stacking up on our lots,' the dealers said. They warned 'Already, electric vehicles are stacking up on our lots which is our best indicator of customer demand in the marketplace.